WHO IS PLAN B?

Ben Shipley is a creative strategist who works where the stakes are real.

Most recently at Fortescue, he led the brand across a gigantic green arc. From iron ore giant to global green energy contender. Hydrogen. Electrification. Heavy industry reimagined. Ninety countries watching.

This was not a campaign cycle. It was a corporate reinvention. Ben helped shape the positioning, the voice, the internal belief system, and the external signal. When markets shifted and scrutiny sharpened, the brand held.

Before that, he built and led across Shanghai and Sydney. Launched brands in markets that bite back. Advised founders, boards, and global teams navigating growth, change, and consequence.

He does not chase noise. He sharpens signal.